Casa Brasil takes part in the Toy Garden show, held during the São Paulo Design Weekend, August 23 – 26 Playing is something for grown-ups and inspiration for contemporary design, but with plenty of childhood memories. The Toy Garden project exhibits pieces signed by eight renowned Brazilian designers and created especially for the show, which will be held concurrently with the São Paulo Design Weekend, August 23 26, at Museu da Casa Brasileira. On August 25, during the cocktail to launch the project, Casa Brasil show will be promoted by giving visitors soap bubble kits. The developers of the kit include designer Flávia Pagotti Silva, an award winner in two categories of Salão Design Movelsul Brasil 2012. She has designed Amarelinha (hopscotch), an adaptation of the traditional childrens game that stimulates physical coordination and numeric knowledge. As the squares are not fixed, they can be arranged in different ways, decreasing or increasing the degree of difficulty of the game, and because they are elevated from the ground, players can develop their balance. Flavia explains that the recreational piece features elements from other games and a set of attractive colors, since the major challenge is to draw the attention of children in times of technological games. “Despite the video game, cell phones and the like, children play with whatever is within reach. That is why I created a simple toy that is easy to handle,” she says. In addition to Flávia, other participants in the project include Em2 Design, Eulália Anselmo, Fernando Mendes, Isabela Vecci, Matheus Martins, Porfírio Valladares and Alfio Lisi. Prima Design, based in Bento Gonçalves, is in charge of manufacturing the following toys: Biciclo Caleidoscópico (kaleidoscopic velocipede) (Em2 Design) and Gangorra Viking (seesaw) (Eulália Anselmo).
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