After joint events, trade fairs of the woodworking industry will be held separately in 2025
Held together in 2022 and 2023 as a strategy to optimize the calendar of events for the woodworking industry, Movelsul Brasil and Fimma Brasil will once again be held separately in 2025, traditionally at Parque de Eventos in Bento Gonçalves (RS). To make this decision, the organizers of the fairs – Sindmóveis and Movergs, respectively – considered criteria such as the relevance of the fairs in the current market scenario, the sector demands and the opportunity to expand both events.
The kick-off will be led by Movelsul Brasil, scheduled for February 17 to 20, 2025. Gisele Dalla Costa, the president of the Furniture Industry Association of Bento Gonçalves (Sindmóveis), explains that the main objective will be to increase the diversity of exhibitors and segments. “Movelsul is a benchmark in Latin America for shopkeepers, retailers and importers, especially of mass-produced furniture, upholstery and mattresses. We want to offer an even more comprehensive event for generating business, reinforcing the presence of traditional brands and bringing in new exhibitors,” she states. “The fair will continue its renowned projects, such as the Salão Design Award show, lectures and international business meetings,” says Gisele.
From August 4 to 7, 2025, it will be Fimma Brasil‘s turn to be held in the pavilions of Parque de Eventos in Bento Gonçalves. According to Euclides Longhi, the president of the Furniture Industry Association of the State of Rio Grande do Sul (Movergs), this will be an opportunity to resume the fair’s growth. “Although Fimma brings together the main woodworking industry suppliers, we believe it’s possible to expand the presence of exhibitors of machinery, raw materials, tools, hardware, technology and various other segments that make up the sector. Everything at the fair is designed to offer opportunities for innovation, knowledge, competitiveness, good contacts and, of course, great business,” he says. The Innovation Ecosystem space at Fimma Brasil and the presence of importers from target countries continue to be pillars of the event.
BUSINESS WITH DIFFERENT ACCENTS
Business opportunities in the international market are a key feature of Fimma Brasil and Movelsul Brasil trade fairs – and in 2025, it will be no different. The Brazilian woodworking industry has great export potential to every continent on the planet and Fimma and Movelsul are aligned with the main international events in the sector. For this reason, the organizers are already studying the target markets to bring in strategic importers according to the profile of the exhibitors at each fair.
ABOUT FIMMA BRASIL
One of the largest trade fairs in the woodworking industry worldwide, the International Fair for the Woodworking Industry Suppliers (Fimma Brasil) has been held since 1993 by Movergs, totaling 16 editions aimed at supporting the development of the sector. To this end, it anticipates trends and exhibits the most advanced technology and innovation. It brings together exhibitors of cutting-edge technologies, inputs, raw materials, machinery, services and equipment.
ABOUT MOVERGS
The Furniture Industry Association of the State of Rio Grande do Sul (Movergs) is the organization that represents the furniture sector companies in Rio Grande do Sul. For 35 years, it has been dedicated to enhancing and fostering opportunities within the production chain. Committed to advocating for the interests of its members, the organization works to increase its representativeness in the national political and economic context.
ABOUT MOVELSUL BRASIL
The leading furniture fair in Latin America in terms of exhibition area, number of exhibitors and professional visitors, Movelsul Brasil focuses on large furniture retailers – bringing together furniture companies (especially mass-produced and modular furniture), decoration items, mattresses, upholstered furniture, custom-designed furniture and corporate furniture. With 23 editions held by Sindmóveis since 1977, it is a benchmark for shopkeepers, retail chains, corporate buyers, investors, architects, designers and importers.
ABOUT SINDMÓVEIS
The Furniture Industry Association of Bento Gonçalves (Sindmóveis) was set up in 1977 to represent the furniture cluster in the municipalities of Bento, Monte Belo do Sul, Pinto Bandeira and Santa Tereza. The organizationis dedicated to fostering connections throughout the chain, ensuring consistent development and added value across the entire sector. This work is not limited to Serra, as projects such as the Movelsul Brasil fair, the Salão Design Award and Orchestra Brasil (an export promotion project for furniture chain suppliers, supported by the Brazilian Trade and Investment Promotion Agency – ApexBrasil) make Sindmóveis relevant nationally and internationally.
ABOUT THE SALÃO DESIGN AWARD
The Salão Design Award is Brazil’s leading and most prestigious furniture design award. This initiative was created by Sindmóveis in 1988 as a catalyst for innovation and a competitive tool for the furniture industry. In addition to cash prizes, the winners gain visibility, recognition in the market and opportunities for partnerships.
More than just a showcase for trends and talent, the award plays a role in shaping the identity of Brazilian and Latin American design. In its 35-year history, it has received more than 16,000 entries from participants in 37 countries. In 2023, the award was sponsored by Berneck and Interprint, in addition to Akeo, Blum, Dalmóbile and Zen.
