Sindmóveis and the board of Movelsul will meet the exhibitors of the furniture fair on Nov. 30 for a lecture on the new Brazilian middle class and the demands from consumers regarding the furniture industry. Movelsul Brasil 2012 is gaining a position as the first furniture fair focusing on the emerging class, and is now investing in tools to understand who, in fact, this consumer is. To create opportunities for the exhibitors to have good results, considering a scenario in which the middle class purchasing power has been higher than ever, Sindmóveis has invested in extensive research on these consumers, consisting of 103 million people, who purchased R$19.4 billion in furniture this year. The study will be passed on to exhibitors by Renato Meirelles, director of Data Popular, a company that specializes in research and consulting on the behavior of the new Brazilian middle class.
Having worked in this market for 10 years, Data Popular’s portfolio of customers includes:
- Alpargatas
- BIC
- Banco Itaú
- Casas Bahia
- C&A
- Coca-Cola
- Danone
- OI
- Nestlé
- Natura
- Wal-Mart
More about Movelsul Brasil
Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.
Movelsul Brasil is held every two years, bringing together exhibitors of products for:
- Offices
- Kitchens
- Bedrooms
- Laundry rooms
- Bathrooms
- Gardens
- Living and dining rooms
- Home appliances
- Rugs
- Upholstery
- Mattresses
The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.
Service | Movelsul Brasil 2012
Furniture Fair and complements for shopkeepers and importers
Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)
Free admission by registering. Open only to professional visitors.
For more information on furniture fair:
