Movelsul Brasil is at Expo Mueble Guadalajara
Movelsul Brasil will be present at 31st edition of Expo Mueble Guadalajara, held from February 15-18, in the Mexican city. The largest furniture trade fair in Mexico, the show takes place twice a year, with the participation of Movelsul always in its winter edition, which is attended by domestic and foreign shopkeepers in search of launches for the year. It features more than 500 exhibitors in a 52 thousand square meter show floor, displaying furniture for the home, garden, office, and lighting and decorative objects.
Mexican Imports of furniture
Mexican Imports of furniture made of wood, plastic, metal and other materials, excluding seats and mattresses, totaled US$ 390 million until September 2011, representing a growth of 17% over the same period last year. Brazil accounts for about 1% of this market. In 2010, it exported US$ 5.8 million, in 2011, until September, US$ 3.5 million. The biggest Brazilian competitors in this market include the USA and China, which account for more than 70% of the Mexican imports of furniture.
The Mexican market
Cesar Boeira Nepomuceno, director of the International Affairs of Movelsul Brasil, explains that the Mexican market is very important and has characteristics similar to the Brazilian market. Thus, the furniture does not require design adaptations to be accepted in that country. “One of the few problems we have is the need to have a partner within the country for the marketing of products, as they have a very specific negotiation system with buyers and also different logistics,” he says.
More about Movelsul Brasil
Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.
Movelsul Brasil is held every two years, bringing together exhibitors of products for:
- Offices
- Kitchens
- Bedrooms
- Laundry rooms
- Bathrooms
- Gardens
- Living and dining rooms
- Home appliances
- Rugs
- Upholstery
- Mattresses
The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.
Service | Movelsul Brasil 2020
Furniture Fair and complements for shopkeepers and importers
When: March 16 – 19, 2020, 12 pm – 7 pm
Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)
Free admission by registering. Open only to professional visitors.
For more information on furniture fair:
