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Exhibitors at Movelsul furnish model apartment

  Fifteen companies were selected to furnish the Consumer’s House of the New Brazil, during the second edition the project coordinated by Salão Design competition, which will be held during Movelsul, from March 26-30. The companies that will furnish a 60m² apartment based on the My House, My Life program include: Bertolini, Bartzen, Multimóveis, Pomzan, BRV Móveis and Móveis Stein.

The apartment, where a family of the new Brazilian middle class lives, consisting of a couple, two daughters and the paternal grandfather, has 3 bedrooms, a living and dining room, a kitchen, a laundry and a bathroom. The needs of these characters inspired the projects submitted for the creation of this home. The projects were chosen by ArqMAD architecture office, which is in charge of the furnishing projects of the furniture fair. In addition to the suggestions from exhibitors, another aspect taken into account was the use of raw materials manufactured by Impress and Berneck, sponsors of the show.

At the request of Sindmóveis, Data Popular collected data during a survey that provided specific information to the furniture sector, showing that the new middle class comprised of classes C and D – represents over 50% of the population of our country. This new class consists of demanding consumers, who want both to know the product they wish to purchase and to provide more education, leisure and quality of life to their family.

The list containing the names of all the companies that will furnish the Consumer’s House of the New Brazil is available at: salaodesign.com.br/blog/  

More about Movelsul Brasil

Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.

Movelsul Brasil is held every two years, bringing together exhibitors of products for:

  • Offices
  • Kitchens
  • Bedrooms
  • Laundry rooms
  • Bathrooms
  • Gardens
  • Living and dining rooms
  • Home appliances
  • Rugs
  • Upholstery
  • Mattresses

The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.   

Service | Movelsul Brasil 2012

Furniture Fair and complements for shopkeepers and importers 

Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)

Free admission by registering. Open only to professional visitors.

For more information on furniture fair:

www.movelsul.com/en

www.facebook.com/movelsul.brasil

www.instagram.com/movelsulbrasil

www.salaodesign.com.br/en

www.facebook.com/premiosalaodesign

www.instagram.com/premiosalaodesign