Movelsul Brasil will be the first furniture fair with a focus on the new Brazilian middle class
The 2012 edition of Movelsul Brasil will be the first furniture fair with a focus on the new Brazilian middle class, investing in tools to actually understand who that consumer is. To assist exhibitors in designing products that meet the growing demand for these products, Sindmóveis has hired Data Popular, a company that specializes in research and consulting on the behavior of the new middle class.
Their goal is to get to know the profile of housing and furnishings of families with a monthly per capita income ranging from R$ 350 to R$ 1,300, in addition to the peculiarities found in each region of the country. “No one will be a market leader if they do not win the hearts, minds and pockets of the new Brazilian middle class,” states the director of Data Popular, Renato Meirelles, who has worked for 10 years in research and consulting aimed at this social class.
More about Movelsul Brasil
Organized by Sindmóveis Bento Gonçalves, Movelsul Brasil is the largest business platform in Latin America for the furniture industry, providing a sales and image enhancement environment to the furniture, decoration and accessories industry. Considered the largest furniture fair in Latin America, the fair has furthered the development of the domestic furniture industry, boosting the commercial relationship between manufacturing companies and their customers and encouraging exports through initiatives aimed at the international market, a consumer of the Brazilian furniture.
Movelsul Brasil is held every two years, bringing together exhibitors of products for:
- Offices
- Kitchens
- Bedrooms
- Laundry rooms
- Bathrooms
- Gardens
- Living and dining rooms
- Home appliances
- Rugs
- Upholstery
- Mattresses
The first show took place in 1977, the year when the furniture industry became the major economic activity in Bento Gonçalves.
Service | Movelsul Brasil 2020
Furniture Fair and complements for shopkeepers and importers
When: March 16 – 19, 2020, 12 pm – 7 pm
Where: Parque de Eventos de Bento Gonçalves (Alameda Fenavinho, 481)
Free admission by registering. Open only to professional visitors.
For more information on furniture fair:
www.facebook.com/movelsul.brasil
www.instagram.com/movelsulbrasil
